So SWITCH OFF for one hour
SWITCH ON a low carbon lifestyle
Together our actions add up
Earth Hour 2011 provides a platform:
- For Individuals to take initiatives that benefit the environment.
- For Organizations to demonstrate responsible action and announce their commitment to reduce their impact on the environment.
- For Governments to show leadership on environmental issues.
Earth Hour in India
India joined the Earth Hour movement in 2009, where 5 million Indians across 56 cities showed their support by switching off non essential lights and saving approximately 1000 MW of power in that one hour. Hundreds on educational institutions, 100 top public and private sector organizations, and governments of various cities participated.
With support from all sections of the society, industry and government, Earth Hour in India reached new heights, with 2010 receiving participation from 6 million Indian across 128 cities. 600,000 students from different institutions and cities volunteered to spread the message of earth hour and increase outreach. 120 top private and public organizations participated. Well known buildings in 125 cities, banks, local cafes, official residence of Chief Ministers, nation’s defence institutions like Indian Military Academy switched off in support.
Recognizing the success and impact of the campaign, Earth Hour was nominated for NDTV Greenies Awards 2010. It also bagged the ‘WOW Paradigm of the Year’ award for the best social campaign.
Source - http://www.earthhour.in/